Understanding Italians
Ciao! Big News! The circus came to town! Starbucks has just decided to put a coffee bar in Milano. Well, okay, not so big news, this huge corporation, making millions of dollars, are only putting in one bar. Just one. Not a big expenditure this plunge into Italian coffee world. Not much of a risk! Only one? What gives?! The opening is rumored to be February 1. My Personal Choice Back when Starbucks was deciding to move abroad the corporate big shot made the smart decision to avoid Italy like a case of herpes. He saw that coffee is a lifestyle here. Italians treat coffee and coffee time much different from Americans. They are hard core. The prices that Starbucks will ask will not be accepted. The size of drinks will not be accepted. The sugary blends they pass off to sugar hungry Americans will not be a...